SHOP — Workshop bench, curated parts at golden hour
A dimly-lit workshop bench at golden hour, curated bicycle components laid out in soft focus on a warm wooden surface — a coiled waxed chain, a black ceramic bottom bracket, a brass-handled chain breaker, a matte-charcoal TT helmet on a small wooden plinth, a pair of aero socks folded, all arranged like a still-life. Single hard window light from the right casting long warm shadows, deep charcoal walls behind, fine red desert dust on the bench surface. Lower third of the frame in deeper shadow for text overlay. Documentary product editorial, shot on 35mm. No labels or branding visible. Charcoal/clay/cream palette.
The Shop
Hardware we actually run on our own bikes — from training rigs in Stockholm to the Tour Divide and Atlas Mountain Race. No drop-shipped junk, no affiliate spam — just the parts and powders that earn their place in our workshop.
DT.01 — Ceramic BB
Side-view editorial product shot of a single black hybrid-ceramic BB cup, bearing visible, isolated on cream paper background. Single hard light from upper left, soft cast shadow, fine dust grain. No labels or branding visible. Charcoal/cream palette, shot on macro lens.
Drivetrain
1 890 kr
Hybrid ceramic bearings. ~3W saved at threshold.
DT.02 — OSPW cage
Three-quarter angle editorial product shot of an oversized aluminum derailleur pulley cage with clay-orange ceramic pulleys, isolated on cream paper. Hard side-light from camera-left, soft cast shadow. Macro detail. Charcoal/clay/cream palette.
Drivetrain
3 200 kr
Oversized pulley wheels. Friction down, watts up.
DT.03 — Wax service
Top-down editorial shot: a coiled freshly hot-waxed bicycle chain inside a small open kraft-paper box, a light dusting of paraffin flakes around it, a single sprig of dried rosemary for scale, on cream paper background. Soft daylight from above, long natural shadow.
Drivetrain
450 kr
Stripped, hot-waxed, ready to fit. Lasts a season.
DT.04 — Race chain
Top-down editorial product shot of a single pre-waxed 12-speed bicycle chain laid in a graceful S-curve on cream paper background. Soft side-light from camera-left, subtle cast shadow under each link, macro detail showing the dull paraffin sheen. Charcoal/cream palette.
Drivetrain
950 kr
12-speed, factory-stripped, paraffin-blend waxed.
AR.01 — Aero socks
Top-down editorial flat-lay of a pair of textured-weave aero cycling socks — charcoal with a single clay horizontal stripe — folded neatly together on cream paper. Soft daylight from upper-left, subtle shadow. Editorial product styling, no logos or branding.
Aero
295 kr
Textured weave, UCI-legal height. Free watts.
AR.02 — Skinsuit
Editorial fashion product shot: a charcoal-and-clay road skinsuit hung on a dark wooden hanger against a soft warm cream wall, three-quarter angle, dimpled fabric texture visible in soft daylight. Long natural cast shadow. No branding or logos.
Aero
3 800 kr
Italian-milled, dimpled fabric, race-cut.
AR.03 — TT helmet
Side-profile editorial product shot of a matte-charcoal time-trial helmet with a smoked visor, mounted on a small wooden plinth, set against a cream background. Hard side-light from camera-left, deep clean cast shadow, the matte finish absorbing light. No logos visible.
Aero
5 200 kr
Tested in the tunnel. Looks fast because it is fast.
NT.01 — Malto 5kg
Editorial product shot: a 5kg kraft-paper bag labelled MALTODEXTRIN in clay-color hand-set sans-serif type, standing upright on cream paper, soft side-light from camera-left, long natural cast shadow, a small scoop of white powder spilled artfully at the base. Charcoal/clay/cream palette.
Nutrition
320 kr
Food-grade DE-15. The base of every gel mix.
NT.02 — Fructose 2.5kg
Editorial product shot: a 2.5kg kraft-paper bag labelled FRUCTOSE in clay-color hand-set sans-serif type, standing upright on cream paper, soft side-light from camera-left, long natural cast shadow. Matching styling to the maltodextrin pack. Charcoal/clay/cream palette.
Nutrition
190 kr
Pure crystalline fructose. The 1/3 of the 2:1.
NT.03 — Creatine 500g
Editorial product shot: a 500g kraft-paper bag labelled CREATINE MONOHYDRATE in clay-color sans-serif type, set on cream paper next to a small stainless scoop dipped into spilled powder. Soft side-light from camera-left, long natural cast shadow. Charcoal/clay/cream palette.
Nutrition
240 kr
Micronized, third-party tested. 100 servings.
NT.04 — Starter kit
Top-down editorial product shot of an opened kraft-paper box revealing three labelled glass jars (MALTO / FRUCTOSE / CREATINE in clay typography), a stainless scoop, a printed letterpress recipe card, and a clear sports flask, laid out as a curated kit on cream paper. Soft daylight from upper-left, long natural shadows. Charcoal/clay/cream palette.
Nutrition
890 kr
Powders, scoop, flask, printed recipes.
TL.01 — Torque wrench
Top-down editorial product shot of a compact 1–20 Nm torque wrench lying open in its fitted black foam case on cream paper, with three hex bits beside it. Soft daylight from upper-left, long natural shadow, macro detail on the click-head dial. Charcoal/cream palette, no logos.
Tools
1 450 kr
Carbon-safe, calibrated, made in Germany.
TL.02 — Pressure gauge
Editorial product shot of a compact digital tire pressure gauge with a soft-glowing LCD reading '6.5 BAR' in clay digits, sitting on cream paper. Soft side-light from camera-left, long natural cast shadow. Macro detail. Charcoal/clay/cream palette, no brand visible.
Tools
640 kr
Digital, ±0.1 psi. Pressure is free speed.
Opening Q3 2026
We're seeding the first batch in autumn. Drop your email and we'll send the launch list before it goes public.